Hyper Anna - Machine Intelligence for Analytics - Marketing


March 15, 2019 Celia Kim

ROI: return of $1.2M per annum (26X ROI)

For a group of 40 brand, marketing & product managers

Using AI to provide marketers with faster, more meaningful insights to support marketing strategy and help them reach target customers. Anna allowed marketing teams to obtain a personalised understanding of their current & target customers, with the ability to profile, deep diving across various areas – such as demographics, product behaviours/sales, channel preferences and loyalty.

Business Areas

  • Customer acquisition
  • Customer profiling / targeting / segmentation
  • Brand loyalty
  • Purchasing Behaviour
  • Customer retention
  • CRM
  • Customer lifetime value

Hyper Anna Users

  • Brand managers / Brand management teams
  • Product managers / Product management & marketing teams
  • CRM / Customer acquisition / loyalty / retention / promotional teams

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