Data Commercialisation

Data Commercialisation
March 15, 2019 Celia Kim

ROI: return of $308K per annum (6X ROI)

for a group of 10 merchants, with opportunity to scale this across 1000+ merchants

An easy-to-use, business-facing analytics tool that allows a bank’s merchant customers to explore their sales data and obtain actionable insights – unlocking the value of the data held by their bank.

Business Areas

  • Sales
  • Loyalty
  • Demographic breakdown
  • Store v store sales
  • Catchment area
  • High value customers

Hyper Anna Users

  • Within SME merchants:
    • Business owners
    • Marketing directors
    • Store managers
    • Operations
    • Finance
  • Within the bank
    • Relationship Managers

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