Hyper Anna - Machine Intelligence for Analytics - Customer Loyalty

Customer Loyalty

Customer Loyalty
March 15, 2019 Celia Kim

ROI: return of $1.2M per annum (26X ROI)

For a group of 40 product, CRM & loyalty managers

Using AI to provide loyalty & CRM teams with faster, more meaningful insights to support customer/member engagement strategies & help them reach their target customers. Anna allowed loyalty & CRM teams obtain a personalised understanding of current & target members/customers, allowing accurate targeting by customers with similar purchase or spending patterns.

Business Areas

  • Customer profiling / targeting / segmentation
  • Brand loyalty
  • Purchasing Behaviour
  • Customer retention
  • CRM
  • Customer lifetime value

Hyper Anna Users

  • CRM / Customer acquisition / Loyalty / Retention team

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